The talents and capabilities of your company will not be experienced by enough end users, if you are not successful at closing more projects.  Our job as your rep and vendor liaison, is to work as part of the team to support your way of doing business.

Vetted tools, tips and insights are key parts of this equation.

Let us:

Help you craft language and unimpeachable pitches for specific competitive instances.

Create analogous ways to clarify your message.

Increase your confidence to avoid the "more" trap. (more control, features, functions, discount, etc., etc., etc.)

Encourage the creativity and abilities of you and your entire team.

Make this a fun and profitable relationship with demonstrably better performance results and increased margins.

To get started simply choose which Steven Lester Co. brand (s) you wish to support, and set up a meeting to outline your specific needs.

Some common areas we can help with:

Just about any and all aspects of high performance audio, two piece projection; history and relevant technologies, advantages of reflected light, uniformity and colorometry, human perception, film projection and telecine, field of vision, ambient light, screen size, shape and materials, demonstration and closing tools.

Category specific training.  IE; Selling Cable, better installed audio, or any step up selling in audio or video.  It's common for companies to hit "glass ceilings" or give up on an important category owing to many factors.

Putting my money where my mouth is:

Many dealers have stated that Steven Lester has helped them sell more of given products and brands, in particular, some well known local video brands, than the rep for those brands, or even the "factory" training which they provide.  We are in earnest when we state that it is our goal to try to help make everyone better.  It is our belief that consumers benefit form owning better things, but that the work to break down normal reservations takes tools, patience and practice.

A training created several years ago to help experienced audio sales people to incorporate their skills is selling video can be downloaded for review here.  "Right click save as"  It's a pretty big file containing examples gleaned from many sources.  Please use for review only, and understand, this was created when high end video was CRT.  (This was created on my PC, not my Mac, so it will only fully display on Windows machines, sorry.)

This type on in depth process, combined with top quality products, deep margins, and industry leading personnel, is why Steven Lester Co. deserves your support.

* We are not born with preferences, they must be learned.  Appreciation is not effete, snobbery, or reserved for the "fund laden."  Understanding, passion and enthusiasm are far too nuanced for sound byte selling.  Tools for longer, deeper success are the mainstay of the Steven Lester Co. stable.